Don’t miss Broadway icon, film and TV star Bernadette Peters as she joins Host, Tony award-winning Brian Stokes Mitchell on Crossovers LIVE! an innovative live streaming talk show. Make sure to watch the pre-show which is sponsored by Gayle Martz, founder of the SHERPA Bag. Get details and tickets here: https://bit.ly/397TWj9
The Hollis Chapman Show featuring Gayle Martz
Practice Makes Perfect
Meet Gayle- The Inventor Behind The Durable & Comfortable Pet Carrier
As a part of the Morning Lazziness series about empowering women who are encouraging and doing incredible things with their ideas in society, I had the pleasure of interviewing Gayle Martz.
Gayle Martz, founder of The SHERPA Pet Trading Company, where she single-handedly designed, manufactured, and marketed the iconic SHERPA Bag you see everywhere! This carrier, which millions have bought for their dogs, cats, and other animal companions, continues to be THE top-selling, prize-winning, globally popularly soft-sided pet carrier. Further, It is because of Gayle’s advocacy and entrepreneurship that pet travel on airlines is now possible and common. Gayle’s the author of “IT’S IN THE BAG,” which is part memoir and part business book.
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I invented the iconic SHERPA bag, the first soft-sided pet carrier, that led me to start the Sherpa Pet Trading Company, a successful company that I founded and served as the CEO/President for more than two decades. It is because of my work that pets are allowed to travel in the passenger cabin as I advocated to change airlines policies, recommending pets be in The Sherpa Bag, and was successful with American Airlines being the first to make the change in 1992. Looking back at my business career, I realized that from the outside, it might have looked like inventing a product and turning it into a multi-million-dollar business was easy, but it was far from that. I had a lot of bumps along the way and thought it would be inspiring for aspiring entrepreneurs to learn from both my successes and failures, so I wrote the book “IT’S IN THE BAG: How to Turn a Passion Into a New Business” that was published this year and was turned into an audiobook this month!
Take The Lead Radio with Dr. Diane Hamilton
The 500 Section Lounge
The Value of A Few Good Friends
Gayle Martz’s latest book, IT’S IN THE BAG, is the gift that keeps on giving. While it is can be categorized as an entrepreneurial how-to book, if you look a little closer, Martz’s book is packed full of truth and hard-earned wisdom for life. One topic Martz shines a light on is friendship, specifically the importance of having a “spiritual soulmate,” or at least one genuine, close friend with whom to share your hopes, fears, and dreams. Experts agree, there are real benefits to having a few good friends. Martz, author, entrepreneur, and pet-travel advocate, seems to intuitively know these wise truths and shares them in her latest book which is also available on audiobook. Here’s why less is more when it comes to friendship.
Less is More
An article for Inc.com outlines the research on friendship from the 1990s by Robin Dunbar, which is still widely accepted today. The research states that people are capable of knowing and maintaining a basic level of connection with 150 people. Beyond 150, social networks seem to break down. Of those 150 people, three to five are close friends or family. Three to five! Contrary to what social media leads us to believe, our ability for social connection is limited, and less really is more. It is important to identify those few good friends and invest your time and hearts with them, strengthening those relationships for a better quality of life much like Martz proposes in her book.
How to Cope with the Loss of a Pet
It is never easy, to say the least. Ask any pet owner and they will tell you that saying goodbye to your beloved pet is one of the hardest things you will have to do. “There’s not a right or wrong way to grieve the loss of a pet, but I have found ways that have helped make it easier for me,” says Gayle Martz, founder of Sherpa Pet Trading Company and pet activist.
Gayle has had five dogs and has had to say goodbye to three, including SHERPA, her beloved Lhasa Apso who is the inspiration behind Sherpa Pet Trading Company, a multi-million-dollar business specializing in pet carriers that was founded by Gayle.
Gayle considered SHERPA a member of her family, so when she was told in 1989 that she couldn’t fly to California with SHERPA, Gayle opted to drive cross country to bring SHERPA along for the trip because she could not imagine leaving her family behind. After this experience Gayle was determined to find a solution – a pet carrier designed for the passenger cabin of airplanes. Sherpa Pet Trading Company was born, and SHERPA served as the company’s “spokes dog” influencing pet lovers and rallying airlines to change their policies on pet travel. “SHERPA was fiercely loyal and acted as my protector. She was by my side for almost two decades as we built our business together,” said Gayle. “But the hardest lesson SHERPA taught me was how to let go.”
“BAG” a mini-MBA for the Price of This Book
Gayle Martz has been an advocate for pet travel her entire life. In fact, if you’ve ever flown with a pet on board a plane—it’s because she relentlessly advocated for such a right. From a career which began as an Airline Hostess in 1971 to lobbying all the airlines and regulators – so that 17 years later they would approve her invention and use of her innovative SHERPA Bag, the first ever officially approved soft sided pet carrier — Gayle is a pioneer in innovation and business.
Now, in her just released book, a perfect gift for would-be entrepreneurs, animal activists and pet-lovers alike, IT’s IN THE BAG, chronicles Martz’ fascinating career, unique vision and relentless stamina that she channeled to make her dreams of safe pet travel a reality for all of us, who today largely take this right for granted.
Readers will benefit from the heartfelt lessons from Martz who started her SHERPA journey with no home, no money and no job – yet ultimately raised respect for not only herself, but all female CEOs while creating a blockbuster household-name success with SHERPA Pet Carriers.
You Got a Dog, Now What?
Those adorable puppy eyes persuaded you and you’re about to welcome a new four-legged friend into your family. Before you know it, you’ll be surrounded by lots of licks and lots of love. If you are a first-time dog owner, there are certain things you can do to ensure a positive relationship with your pup. Below are just a few tips to get you started from Gayle Martz, proud owner of KoKo and KARTU, founder of Sherpa Pet Trading Company, author of the new book “IT’s IN THE BAG: A Revolution in Pet Travel,” and pet activist.
Prep Your Pad
Whether you’re bringing home a little puppy or a more mature senior dog, pet-proofing your home is key to avoid any unwanted chewing or scratching. Hide old shoes, wires or anything that looks like it could be appealing to your pup. Then make sure you have enough dog toys that your puppy can safely chew on! Another important prep step that is often overlooked but is very important – make sure the plants in your home are safe for dogs, as some plants like tulips, lilies and philodendrons, can be toxic. More information can be found in this visual guide and the ASPCA also maintains a directory that you can search if you’re unsure.
Take Time for Training
Both your dog and you will be happier when you can communicate with one another. Simple skills like sitting, staying, down and “drop it” are needed to foster good behavior. You’ll be happier and your dog will be too, knowing that they are pleasing you! A well-trained dog will have an easier time socializing with other dogs and visitors in your home. No matter which training method you use, make sure to heap on the praise when your dog does something you want and shower them with lots of love and positive reinforcement.
Smile through the Turbulence: Life Lessons from a Former Flight Attendant
In Gayle Martz’s new book, IT’s IN THE BAG: A Revolution in Pet Travel Martz tells the story about making her dream of safe and stylish pet travel into a reality, not only for her but for millions of travelers worldwide. Martz persevered in the face of all obstacles, tragedy, betrayal, and the unknown – and she did it with a smile. As a flight attendant, Martz writes that it was her job to always smile and remain calm, no matter what was going on inside the aircraft. She mastered the art of smiling through the turbulence, remaining positive no matter what, which is a skill we could all benefit from. As a successful entrepreneur, Martz has many more lessons to share. Here are just a few:
Don’t Quit Your Daydream
If you have a dream or an idea, there’s probably others out there with the same need. Don’t be afraid to chase after it and turn it into a reality. Don’t make excuses about having too much to do or too little time. Even working as a flight attendant and a part-time photographer, Martz never lost a free minute. She was sketching the SHERPA Bag while sitting in the jump seat on flights. She worked late into the night building her dream from the ground up, sacrificing sleep for her heart’s true passion. She learned what she didn’t know and wasn’t afraid of hard work, even driving a U-Haul full of SHERPA bags herself. Hard work and endless optimism really do pay off, so don’t quit your daydream!
It’s Never Too Late to Become An Entrepreneur
Entrepreneurship. That feeling when your gut says: I could start my own company. You have ideas and years of life experience. You’ve grown confident that you can figure it out. And “You can!” says Gayle Martz, author of the new book, It’s In the Bag: How to Turn a Passion into a New Business.
Certainly Gayle Martz is a woman whose advice you’ll want to hear: This former airline hostess, founded and transformed the pet travel industry with the creation of her SHERPA soft-sided pet carrier. In It’s in the Bag, Gayle shares her journey — all of which will help any would-be entrepreneur. And, despite all the frustrations and challenges that building her business entailed, Gayle whole-heartedly believes that bringing the SHERPA bag to the world was one of the best decisions she ever made. Now, she’s sharing experience and knowledge with others.
Here are tips from Gayle (which she expands on in her book), to help you determine if you’re ready to turn your idea into a business.
The Who, What, When, Where, How, and Why of Pet Travel
Who, What, and Why travel with your pet?
Author, entrepreneur, and pet travel advocate, Gayle Martz, writes in her new book IT’S IN THE BAG, “We all want our pets as part of our families, to be with us as much as possible. You wouldn’t leave a son, daughter, husband, wife or other much-loved human behind when you took a trip, so why would you have to leave your pet behind?” Thanks to Martz’s advocacy and her hard-won battle to allow pets to travel on commercial airlines, you don’t have to. You can travel safely, comfortably, and stylishly with your pet. After being cooped up in your home, it might bring you joy to start thinking about a trip by car or plane with your beloved, furry, quarantine companion!
When is the best time to take a trip with your pet?
The best time to take a trip all depends on where you want to go. With spring in the air and summer quickly approaching, the warm weather makes many places more desirable. Restaurants now offer a lot more outdoor seating options as a result of the pandemic, which makes it much easier to tote your beloved pet along. Take advantage of the warm temperatures and open-air seating and start planning a trip! Of course, if it’s a new pet, make sure that it has all of its shots, is housebroken and you know its personality and schedule to make traveling as smooth as possible. Be prepared!
A Woman of Action
In her new book, IT’S IN THE BAG, Gayle Martz describes her mother as a “woman of action,” and readers quickly learn that the apple didn’t fall far from the tree. Martz is, herself, a woman of action, and she teaches readers how to be the same: see a challenge, make a decision, and act. Whether it’s a passion project, filling a need with volunteering, or overcoming personal, financial, or professional adversity, a woman of action doesn’t cower in the face of challenge, rather she sees opportunity. Here’s some advice from the quintessential woman of action, who turned adversity in her own life into a million-dollar company, SHERPA Pet Trading Company, and a life full of passion.
When Life Falls Apart, Look for an Opportunity
When life gets hard, take positive action. It’s so easy to sit around and feel sorry for ourselves when things don’t go as planned. We’ve all done it! But, every difficult moment presents an opportunity if you’re willing to look. Martz suffered numerous setbacks in her life, from the death of her fiancé to job losses and professional setbacks and betrayals. But, one thing she never did was give up. Martz persevered when life got challenging and always looked for the opportunity for growth. She found new ways to pursue her passions and worked hard to bring them to fruition. When things seem like they are crashing down all around you, look for the lesson, the opportunity to grow, or even a window of opportunity.
Why Volunteer: A Rising Tide Lifts All Boats
One thing entrepreneurs quickly learn about Gayle Martz while reading her new book, “IT’S IN THE BAG: How to Turn a Passion into a New Business” is that Martz is not only a successful entrepreneur, writer, and pet-travel pioneer and advocate, but she is also an avid volunteer. For every success Martz has had, she makes sure to give back. She doesn’t just donate money; she also shows up, giving her time. From volunteering with stray animals to helping other entrepreneurs on their journey to success, Martz’s story is rife with a spirit of giving. One of Martz’s favorite quotes is, “a rising tide lifts all boats.” Wise words, and research can prove it! Read on to find out why volunteering is so beneficial and how to get started today!
Benefits of Volunteering
Volunteering and giving back obviously helps those on the receiving end, but what about the volunteer? Research supports Martz’s theory on volunteerism, that “when everybody helps each other, we all grow.” In an article summarizing the research, The Mayo Clinic sites six major research-based health benefits of volunteering. Volunteering reduces risk of depression, provides a sense of purpose, maintains and encourages physical and mental activity, reduces stress levels, provides a sense of belonging by creating new relationships, and can even improve longevity.
Three Tips for a Better Road Trip
All your bags are packed. You’re ready to go. But chances are you’re not leaving on a jet plane. According to a Travel and Leisure, the overwhelming majority of people traveling for the Fourth of July weekend, which is over 47 million Americans, will be hitting the road in their car. While road trips can be fun and full of adventure, you don’t want to channel your inner eight-year-old self constantly asking, “Are we there yet?” Below are three tips to help make your upcoming road trip more fun and enjoyable.
If you’re traveling with a pet, the car ride can be prolonged if your pet is an unhappy passenger, causing you to stop more times than usual. It is important for pets to be secured in a pet carrier, like the popular and highly recommended SHERPA Bag®, while in the car. Before your trip, leave the carrier out with your pet’s favorite toy or treat inside. Encourage your pet to go in and out of it so they feel more comfortable. This will help relieve the anxiety your pet will have when you travel and hopefully get you to your destination quicker!
An interview with Gayle Martz, inventor of the SHERPA Pet Carrier and Valerie Smaldone, the voice actress who reads the Audiobook version of It’s In The Bag.
Netbuilders – Gayle Martz – How to Revolutionize an Industry | SHERPA bag
NetBuilders Channel for Entrepreneurs
An Inspiration for Pets and Women.
Meet Gayle Martz, the woman that revolutionized an entire industry with determination and the SHERPA bag.
Jimbo Paris Show
The Entrepreneur Way
ExecuPeaks Podcast featuring Gayle Martz
Interview with Gayle Martz, Creator of The SHERPA Bag®
Gayle opens up about her bumpy yet amazing business journey that was inspired by her love of pets in her new book, “IT’S IN THE BAG: How to Turn a Passion into a New Business.” Gayle answers questions about the book and what’s next for in the spring issue of Ruff Drafts (page 25): https://dogwriters.org/wp-content/uploads/2021/05/RuffDrafts_Spring2021-PUBLIC-v2.pdf
The Pet Guardian’s Guide To The Most Pet Friendly Airlines
By Pedro Okoro – February 16, 2021
With over five million pets and other live animals transported by air every year around the world, is your favorite airline on our list of the 10 most pet friendly airlines?
Most pet parents need to travel with their pets by air. With so many commercial airlines out there, what are the most pet friendly airlines?
In a moment, we will unpack the phrase “pet friendly”.
But first, pet travel is huge!
Over 2 million pets and other live animals are transported by air every year in the United States. That’s according to the U.S. Department of Transportation. And with an estimated 53% of travelers taking holidays with their pets, we can safely guesstimate that well over 5 million pets travel by air around the world every year. A humongous number, whichever way you look at it!
Although governments impose restrictions on transporting live animals, every airline has a responsibility to ensure the safety and well being of any animal they ship. Because of this, each airline has policies for the safety and well being of any animals they transport.
Now back to what we mean by “pet friendly” airlines.
6 Must-Haves When Flying With a Cat or Dog
Traveling can be stressful enough without your favorite small creature.
By Christine Ryan • Jan. 4, 2020
Flying with your cat or dog is probably no one’s idea of fun — least of all your pet’s. But there are ways and tools to make the trip safer, calmer and more comfortable for everyone involved. After logging hundreds of air miles — one particularly intrepid staffer flew cross-country with both a cat and a dog — and after consulting with vets, airline officials and animal behaviorists, the animal lovers on Wirecutter’s staff recommend the following items.
This carrier has a flexible wire frame that can compress down to fit under the seat in front of you, which most airlines require.
The Quiet CEO, Education and Self-Improvement Article | Inc.com
After a day spent caring for her business, Gayle Martz spends an evening caring for herself.
Who: Gayle Martz, 51, founder and president of Sherpa’s Pet Trading Co., in New York City, a $4-million company with 10 employees that sells travel carriers for dogs and cats. Martz, who is single, has two small dogs: Su-Nae, a five-year-old Coton, and Sherpa, a 14-year-old Lhasa apso and the company’s eponym.
5:30 p.m. Martz leaves her midtown office and walks five minutes to her apartment. At home, the dogs greet her with enthusiasm. “Quality time with the girls,” she says.
Read the full article at Inc.
Fly the Pet-Friendly Skies with a Sherpa Bag
Sherpa is a jet-setter. From inside a soft-sided pet carrier named after her, the little Lhasa Apso with the sweet disposition and bows in her white hair crisscrosses the United States to show how easy and comfortable air travel can be for small pets. Her owner, Gayle Martz, does the talking. She spreads the word that pets like Sherpa can fly in the passenger cabins of most major airlines if they’re secure in a Sherpa Bag.
Read the full article at The Morning Call.
The History of Pet Travel and Traveling with a Pet
Up until the late 1980’s, only the wealthy traveled with their pets, and only a few upper end hotels catered to them. Travel was primarily by automobile, or, in some cases, by private rail cars.
In 1989, a TWA airline attendant by the name of Gayle Martz wanted to take her Shih Tzu on an airplane with her. Frustrated by the current airline rules, she designed a bag that would carry her pet and would fit under the seat in the cabin. Named the Sherpa Bag, it became the world standard airline in-cabin bag for pets. Gayle petitioned nearly every airline to request that they change their policies and allow pets on board the aircraft. One by one, the airlines were convinced that allowing a well behaved pet in the cabin would increase their customer satisfaction as well as their bottom line.
Read the full article at PetTravel.com.
What you need to know about flying with Fido
SuNae Martz is a 10-year-old jetsetter who’s crisscrossed the globe more than once. The catch: SuNae is a dog — a fluffy white coton de tulear, to be exact.
Her owner, Gayle Martz, takes her everywhere she flies, from Paris to New York to Los Angeles. But SuNae doesn’t fly in the belly of the plane like common cargo. She’s first class, in the cabin under Martz’s seat.
“I don’t check my jewelry, and SuNae is my most precious jewel,” said Martz, a former flight attendant-turned entrepreneur who created and sells a soft-sided pet carrier, the Sherpa Bag.
Read the full article at Boston.com Business.
Small Companies Benefit From Outside Advice
Gayle Martz worked for years to solve a big problem for people who want to travel with their pets. As founder of Sherpa’s Pet Trading Co., Martz not only designed stylish, lightweight, ventilated pet carriers, but she lobbied hard to convince major airlines to allow small pets to ride in the passenger cabin.
“I saw people squishing their animals into hard plastic cases and came up with a great idea,” said Martz, a former flight attendant and passionate handbag collector. She designed the first carry-on bag to transport her own dog, a Lhasa Apso named Sherpa. Now the company manufactures several different pet totes for use around town or in the air.
Read the full article at Entrepreneur.com.
Today’s pets are no longer stay-at-home creatures: They go everywhere! To work, to the hair salon, in and out of neighborhood stores, they hang out (side) at Starbucks and dine al fresco at restaurants. They are included in family functions and enjoy both weekends away and vacations. In fact, some lead an active social life that also includes play dates with same-specie friends.
Consequently, a pet carrier is currently the most essential lifestyle-to-go accessory that any dog, cat, parrot, rat, rabbit and ferret can own. The myriads of styles are designed to make fashion statements as well as being functional. And it goes without saying that today’s party animals own several neatly stacked in the hall closet. It’s simply a matter of selecting the right carrier to suit the occasion.
But when exactly did the functional pet crate become an essential fashion statement?
Gayle Martz, founder and president of Sherpa’s Pet Trading Company is credited with developing the first stylish soft-sided pet carrier, the Sherpa Bag, for use on board airlines back in 1989 and for pioneering the subsequent changes in the travel industry and the out and about lifestyle pets now enjoy.
Read the full article at Sandy Robbins Online.
When Fur Flies | Travel + Leisure
My five pit bulls are seasoned travelers. Every weekend, they log 400 miles to and from their country retreat, in a Volvo station wagon fully loaded with essentials: safety restraints, blankets for shock and liquid absorption, a dog thermos, a first-aid kit called Bow-Ow Me-Ow, and a vial of Travel Tummy, an herbal remedy that soothes growling motion-sick stomachs. You might say we put the wag in station wagon. And we’re not the only ones—according to the Travel Industry Association of America, 29.1 million Americans have traveled with their pets in the past three years.
Read the full article at Travel & Leisure.
Traveling With Charley
WHEN it comes time to head to the vacation home, the big question may not be whether to pack the golf clubs, but whether to pack the family pet.
“If it’s a short vacation, many pets will be O.K. staying at a kennel or with a friend,” said Amanda Walter, an associate veterinarian at the Center for Veterinary Care in Manhattan. “And there are places that do doggie day care so that the dog gets a vacation of his own. But if you’re gone for months, I think the dog is going to be happier if it’s with you.”
Read the full article at The New York Times.
Traveling with Older Pets
Whether or not to take your cat or dog with you on your travels is a dilemma faced by many pet owners. However, for the owner of a pet of – let’s say – “advanced years”, the decision is even more complex as are its potential ramifications.
The most important consideration before you take your pet on a trip is his or her overall physical and emotional health. With middle-aged and elderly pets, a trip to the vet for a full work-up is a good idea well before you can make an informed decision about packing for your pet. Remember that no matter how much you want your pet along for the trip, it may not be the best thing for his or her health. Pay attention to not just the vet’s recommendation but your own instincts.
Read the full article at New York Tails.
Ten Canine Etiquette Summer Travel Tips!
Let’s face it, our pets are more than just the little furry creatures that lay at our feet at night and bring us the Sunday paper. They are treasured family members who share our world, our hearts and now our travel accommodations. With this privilege, certain rules should apply, according to Gayle Martz, founder of Sherpa, which makes the “Gucci” of pet carriers.
Ms. Martz offers the Petiquette advice in the following ten tips for polite pooches:
Read the full article at Animal Fair.
Flying Fur gets even easier and even more commercial
Flying fur! We have Gayle Martz to thank for creating a soft sided pet carrier and for persuading airlines to let dogs travel. Actually, we have her Lhasa Apso Sherpa to thank because Sherpa would sit quietly in the carrier while Gayle talked on and on and on to airline execs about how quiet and good and perfect pets would be in cabin.
But the new thing is Jet Blue starting an airline Miles-For-Pets-Program, and allowing more pets in cabin per flight than other airline previously and even selling a pet carrier and travel kit. Well, of course that’s just commerce isn’t it: sell product and aggrandize your own commercialism into altruism… but this brings me to the main point.
Read the full article at Travel Dog.
The Best Dog Carriers on Amazon, According to Hyperenthusiastic Reviewers
Best carrier for extra-small dogs (under 8 pounds)
Sherpa Deluxe Pet Carrier — Small
“My six-pound Chihuahua fits perfectly in this carrier, and he has enough room to turn around while in it. He even curls up toward the back sometimes and has several inches of space toward the front. The carrier has a pretty roomy pocket in the back for poo bags, wet wipes, or napkins. The mesh venting on three sides of the bag is perfect for him to look out and for air to flow through. There is an opening on the top that allows my dog to sit up and look out. The opening on the front can be left open when traveling to use the carrier as a dog bed.”
The Best Travel Carrier for Cats and Small Dogs
After interviewing seven pet travel experts, researching 28 pet carriers, and lugging eight of them around lower Manhattan over two weeks, we think the Sherpa Original Deluxe Carrier is the best soft-sided pet carrier for most cats and small dogs. It is durable, has multiple ways to load and unload your pet, is well-ventilated, is available in multiple sizes, and meets the under-seat requirements of most airlines. Read the full wirecutter best travel carrier article here.
check back regularly for future information on Ms. Martz’s public appearances and press coverage.
If you liked Gayle Martz Appearance & Media be sure to check out some previous interviews and media appearances here Videos.
Gayle Martz Appearance & Media