Gayle Martz

Learning to Pivot

learn to pivot

“When life changes, you must change.” Simple yet wise advice from Gayle Martz, entrepreneur and author of IT’S IN THE BAG, a memoir of entrepreneurial perseverance and success. Martz’s advice sounds simple at first, but how many of us are frustrated about changes that are forced upon us in life? We often resist instead of pivot, missing out on new opportunities that come with change. Martz has been forced to pivot many times throughout her life, and she’ll be the first to tell you that is what pushed her to greatness. She lost her job, her fiancé, and moved out of her home all within a short period of time. She was forced to start over, and out of that loss and drastic life-change came a million-dollar entrepreneurial career and an unshakable sense of purpose. When we cling to what was, we feel resentful and out of control. Instead, we must learn to pivot, turning to face our new normal and taking back our control.

Here are a few ways you can pivot when life suddenly changes directions. Read more

Gayle Martz

Rock Bottom? How to Get to the Top in Business.

rock bottom

What do you do when you hit rock bottom? If you’re Gayle Martz, author of IT’S IN THE BAG, you use it as foundation to propel yourself to the top. Martz openly shares her entrepreneurial struggle to turn an idea into a multi-million-dollar business at a time when she had just lost her fiancé, job, and home. “This period of my life was rough, but in retrospect I can see that it was fundamental in making me the kind of person who is able to rise above, create a business from nothing, and move forward,” says Martz. Starting a business is not easy and the truth is businesses do fail. Which is why it is important to learn from other people’s experiences (and mistakes). Martz is the founder and former CEO of The SHERPA Pet Trading Company, where she designed, manufactured, and marketed the iconic SHERPA Bag. While she ultimately had a very successful career, it didn’t come without failures, which she discusses in her book in hopes of helping those who might be interested in starting a business of their own or inspiring those currently struggling as an entrepreneur.

While Martz’ book is chock full of valuable information, she shares three tips to help people who might be struggling. Read more

Gayle Martz

Don’t Leave Home Without It: Your Pet!

your pet

There is no doubt that our four-legged friends are considered part of the family – they’re featured on holiday cards and often have their own Instagram accounts. Which is a good thing because according to Psychology Today, viewing pets as family members improves your mental and physical health. “We all want our pets as part of our families, to be with us as much as possible,” says Gayle Martz, a pet advocate, businesswoman, and author of IT’S IN THE BAG. “You wouldn’t leave a son, daughter, husband, wife or other much-loved human behind when you took a trip, so why would you have to leave your pet behind?” This thinking is what inspired Martz to create the iconic SHERPA Bag, the first soft-sided pet carrier. This single invention completely changed the pet landscape making it acceptable and commonplace for pet owners to bring their dog or cat along for an adventure! “I tell people my philosophy has always been to do what you love, in the places you love, with the people and pets you love,” says Martz. The SHERPA Bag makes this a reality.

Martz provides tips on how to get your four-legged family member accustomed to traveling whether it be by car, train, foot, or plane! Read more

Gayle Martz

IT’S OUT OF THE BAG: Set Your Entrepreneurial Spirit Free

Set Your Entrepreneurial Spirit Free

While offices are opening back up, many employees don’t want to return after experiencing (and loving) a flexible work schedule for the last eighteen months. In a recent survey highlighted in a Fortune article, 2,700 office workers across nine countries were polled and more than a third would quit their job if they were forced to go back into the office full time. What does this mean? “To me, the eternal optimist, this spells opportunity, specifically for the would-be entrepreneur who wants to build a home-based business and is willing to do the hard work necessary to turn it into something wildly successful,” says Gayle Martz, an entrepreneur and author of IT’S IN THE BAG, a business book that outlines how she started a multi-million dollar business from nothing. Martz built the Sherpa Pet Trading Company into a major international business and the name SHERPA into a recognizable global brand at a time when she had virtually no home, no money, and was out of a job as an airline hostess.

If you are entrepreneurial-minded, Martz offers advice that could help you start that business in her book IT’S IN THE BAG. While she doesn’t have an MBA, she did survive and thrive in the pet industry for over thirty years. “I began at the bottom, was knocked around, and kept on climbing the mountain until I achieved success. Believe me, if I could do it, so can you—and if you have a home, you may be starting with more than I did!” says Martz. Read more

Gayle Martz

The Value of A Few Good Friends

A few good friendsGayle Martz’s latest book, IT’S IN THE BAG, is the gift that keeps on giving. While it is can be categorized as an entrepreneurial how-to book, if you look a little closer, Martz’s book is packed full of truth and hard-earned wisdom for life. One topic Martz shines a light on is friendship, specifically the importance of having a “spiritual soulmate,” or at least one genuine, close friend with whom to share your hopes, fears, and dreams. Experts agree, there are real benefits to having a few good friends. Martz, author, entrepreneur, and pet-travel advocate, seems to intuitively know these wise truths and shares them in her latest book which is also available on audiobook. Here’s why less is more when it comes to friendship.

Less is More

An article for outlines the research on friendship from the 1990s by Robin Dunbar, which is still widely accepted today. The research states that people are capable of knowing and maintaining a basic level of connection with 150 people. Beyond 150, social networks seem to break down. Of those 150 people, three to five are close friends or family. Three to five! Contrary to what social media leads us to believe, our ability for social connection is limited, and less really is more. It is important to identify those few good friends and invest your time and hearts with them, strengthening those relationships for a better quality of life much like Martz proposes in her book. Read more

Gayle Martz

Three Tips for a Better Road Trip

three tips

All your bags are packed. You’re ready to go. But chances are you’re not leaving on a jet plane. According to a Travel and Leisure, the overwhelming majority of people traveling for the Fourth of July weekend, which is over 47 million Americans, will be hitting the road in their car. While road trips can be fun and full of adventure, you don’t want to channel your inner eight-year-old self constantly asking, “Are we there yet?” Below are three tips to help make your upcoming road trip more fun and enjoyable.

Pet Priority

If you’re traveling with a pet, the car ride can be prolonged if your pet is an unhappy passenger, causing you to stop more times than usual. It is important for pets to be secured in a pet carrier, like the popular and highly recommended SHERPA Bag®, while in the car. Before your trip, leave the carrier out with your pet’s favorite toy or treat inside. Encourage your pet to go in and out of it so they feel more comfortable. This will help relieve the anxiety your pet will have when you travel and hopefully get you to your destination quicker! Read more

Gayle Martz

Can Your Office Be Pet-Friendly?

Photo by Minerva Studio; licensed iStock Getty Images

As office buildings are opening back up, not all employees are eager to return, especially those who have enjoyed spending their days working alongside their pet. Going back to the pre-pandemic way of leaving pets behind all day does not settle well. “I get it,” says Gayle Martzauthor, entrepreneur, and pet travel advocate. If you’ve ever taken a pet with you on a plane, then you have Martz to thank. Martz invented the iconic SHERPA bag — creating the soft-sided pet carrier category —all because of her not wanting to leave behind her beloved Lhasa Apso, SHERPA, when she traveled. Now, Martz continues to advocate for a world that responsibly welcomes pets wherever their humans go. Martz was responsible for American Airlines changing its policy in 1992 to allow pets to travel in the passenger cabin and is eager to help change workplace policy to allow pets at the office. Read more

Gayle Martz

Why Volunteer: A Rising Tide Lifts All Boats

silver disobedience


One thing entrepreneurs quickly learn about Gayle Martz while reading her new book, IT’S IN THE BAG: How to Turn a Passion into a New Business” is that Martz is not only a successful entrepreneur, writer, and pet-travel pioneer and advocate, but she is also an avid volunteer. For every success Martz has had, she makes sure to give back. She doesn’t just donate money; she also shows up, giving her time. From volunteering with stray animals to helping other entrepreneurs on their journey to success, Martz’s story is rife with a spirit of giving. One of Martz’s favorite quotes is, “a rising tide lifts all boats.” Wise words, and research can prove it! Read on to find out why volunteering is so beneficial and how to get started today! Read more

Gayle Martz

IT’s IN THE BAG – Now available on Amazon!

It's in the Bag

Hello Dear Reader,

“IT’s IN THE BAG” is now available on Amazon: eBook, physical copy, audiobook.

It’s in the Bag is more than the life story of Gayle Martz, the founder of the SHERPA pet carrier brand that has revolutionized pet travel. It is a dramatic illustration of what one SuperHERO woman can do to change an industry and build a major brand, as Gayle did through sheer grit and lots of puppy love!

—Wendy Diamond, Founder/Chief Pet Officer Animal Fair Media, Inc/ Founder LDP Ventures/CEO/Founder Women’s Entrepreneurship Day Organization (WEDO)

A dead Fiance, no place to call home and furloughed from her career as a flight attendant–all happening at the same time– would have derailed a lesser person. Having been close friends with Gayle for the past 45 years I have enjoyed a front row seat on her talents and work ethic. Thus, I am not at all surprised Gayle Martz has let nothing stop her. She also did it with great style, as her fashion sense is extraordinary, personally and professionally. Gayle’s unique recipe for success is in this page-turning inspirational memoir. I highly recommend it to everyone– aspiring entrepreneurs and animal lovers alike! Read more

Gayle Martz

Getting Prepared to Travel with your Pet

Preparing for the Journey

Before taking off on a travel adventure with your pet, you have some preparations to complete.  Preparing for the Journey will let you de-stress and focus on the fun of traveling with your pet by helping you collect and organize all of your pet’s necessities which includes your paperwork, food and medications to carriers, beds, and toys – ahead of time.

Kimba and kartu so cute vet Read more