Gayle Martz

Happy Valentine’s Day

Always being with the ones you love, two and four footed.

Happy Valentines Day from Gayle and her two doggies

Lots of Love & Light,

Gayle Martz

Life Crafting: Find Your Purpose and Makeover Your Life

life craftingIn her latest book, IT’S IN THE BAG, Gayle Martz, entrepreneur, pet-travel advocate, and lover of animals, refers to her raison d’être, or her reason for existing, which she found through applying her passion for both animals and travel to every aspect of her life. We all need a raison d’être, a true purpose, to be whole in mind, body, and spirit. Living a life rooted in purpose is linked to strong mental health, physical well-being, and even longevity. According to an article published by Frontiers in Psychology, having a strong sense of purpose helps reduce stress, depression, and anxiety. It has also been found to be “related to a decrease in mortality across all ages,” according to XX. Further, research published in the journal Health Psychology, also suggests that people with a strong sense of purpose make healthier choices. People living with purpose are happier, healthier, less stressed, and live longer. It’s kind of a big deal!

An article for Greater Good in Action, a resource offering science-based practices for a meaningful life published by the University of California at Berkeley, outlines how to practice life crafting. Here is the gist: Read more

Gayle Martz

BETTY WHITE a Treasure in the world and now in Heaven.

Betty White RIPI am so very grateful for having met and been with the iconic Betty White who was always extremely fabulous in everything and anything she did which was always done above and beyond. She was the Best and we will always miss and love the true person she really was. Caring, Giving, Loving to the 4 legged and 2 legged beings in the world. A fascinating fact about Betty is that she is an ‘honorary’ Royal Rosarian – knighted in 1973 in Portland, Oregon at their fabulous rose garden.

Betty White RIP

It’s my honor to share with you (see below) a letter sent to me back in 1996 after I sent her some SHERPA bags for her fur babies. I met with her and sent the gift afterwards. She was truly appreciative and took the time to write back and tell me so and keep in touch after. I can honestly say I was in awe of this remarkable human being.

Here she is with Panda (the dog).  I imagine a swarm of pets running to meet her in heaven and her flashing that signature smile. You meant more to the world (and the animals in it) then you will ever know. Rest in peace my dear friend.

Betty White and Gayle Martz

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Gayle Martz

The Best Holiday Gifts of 2021 for Dogs and Dog Lovers

Looking for a last minute gift for your dog (or cat!)? Check out “The Best Holiday Gifts of 2021 for Dogs and Dog Lovers” via @BringFido. 30 years later & I’m still proud of my #SHERPA Bag and hard work to allow pets to travel with us wherever we go.

The Best Holiday Gifts of 2021 for Dogs and Dog Lovers

best holiday gifts for pets

On the 8th day of Christmas, Fido gave to me … a slobbery wet kiss and a toppled Christmas tree! “Santa Paws” has made his list and he’s checking it twice, which shouldn’t be a problem if your pup has been nice. Reward your furry elf with one of these holiday-themed gifts.

1. Sherpa Original Airline Approved Pet Carrier

Gayle Martz, a former flight attendant, isn’t just the person behind the Sherpa bag. She’s also responsible for petitioning major airlines to allow dogs to travel alongside their owners in aircraft cabins around the world. The first officially approved pet carrier has evolved over the years to match changes in airline protocols, but the essence of the product remains the same: an affordable and durable soft-sided carrier to transport dogs safely. This Sherpa Delta Airline-Approved Dog & Cat Carrier Bag is a great gift for any pooch looking to scratch his travel itch and travel in style. Your best friend can fly by your side in the original soft carrier or even cruise in the car with you, safe in the knowledge that he’ll be protected if you hit any speed bumps along the way.

2. BarkBox Home Alone

BarkBox, one of the best subscription services for dogs, pays homage to a classic Christmas movie with this limited edition festive offering inspired by the classic caper, Home Alone. The bumper box contains a variety of toys based on Kevin’s unfortunate Christmas abandonment, including the Oh-Kay Van, Marv, Harry, Kevin’s paint can, and Buzz’s tarantula. Your pooch doesn’t need to “eat junk and watch rubbish” with his bag of Marv! Duck! Treats in the box. If you sign up for a monthly subscription now, you’ll enjoy a reduced rate, plus offers like a double box first month. Each month, Fido receives a totally unique and customizable box with a different awesome theme.

See the entire list at

Gayle Martz

Learning to Pivot

learn to pivot

“When life changes, you must change.” Simple yet wise advice from Gayle Martz, entrepreneur and author of IT’S IN THE BAG, a memoir of entrepreneurial perseverance and success. Martz’s advice sounds simple at first, but how many of us are frustrated about changes that are forced upon us in life? We often resist instead of pivot, missing out on new opportunities that come with change. Martz has been forced to pivot many times throughout her life, and she’ll be the first to tell you that is what pushed her to greatness. She lost her job, her fiancé, and moved out of her home all within a short period of time. She was forced to start over, and out of that loss and drastic life-change came a million-dollar entrepreneurial career and an unshakable sense of purpose. When we cling to what was, we feel resentful and out of control. Instead, we must learn to pivot, turning to face our new normal and taking back our control.

Here are a few ways you can pivot when life suddenly changes directions. Read more

Gayle Martz

Rock Bottom? How to Get to the Top in Business.

rock bottom

What do you do when you hit rock bottom? If you’re Gayle Martz, author of IT’S IN THE BAG, you use it as foundation to propel yourself to the top. Martz openly shares her entrepreneurial struggle to turn an idea into a multi-million-dollar business at a time when she had just lost her fiancé, job, and home. “This period of my life was rough, but in retrospect I can see that it was fundamental in making me the kind of person who is able to rise above, create a business from nothing, and move forward,” says Martz. Starting a business is not easy and the truth is businesses do fail. Which is why it is important to learn from other people’s experiences (and mistakes). Martz is the founder and former CEO of The SHERPA Pet Trading Company, where she designed, manufactured, and marketed the iconic SHERPA Bag. While she ultimately had a very successful career, it didn’t come without failures, which she discusses in her book in hopes of helping those who might be interested in starting a business of their own or inspiring those currently struggling as an entrepreneur.

While Martz’ book is chock full of valuable information, she shares three tips to help people who might be struggling. Read more

Gayle Martz

Don’t Leave Home Without It: Your Pet!

your pet

There is no doubt that our four-legged friends are considered part of the family – they’re featured on holiday cards and often have their own Instagram accounts. Which is a good thing because according to Psychology Today, viewing pets as family members improves your mental and physical health. “We all want our pets as part of our families, to be with us as much as possible,” says Gayle Martz, a pet advocate, businesswoman, and author of IT’S IN THE BAG. “You wouldn’t leave a son, daughter, husband, wife or other much-loved human behind when you took a trip, so why would you have to leave your pet behind?” This thinking is what inspired Martz to create the iconic SHERPA Bag, the first soft-sided pet carrier. This single invention completely changed the pet landscape making it acceptable and commonplace for pet owners to bring their dog or cat along for an adventure! “I tell people my philosophy has always been to do what you love, in the places you love, with the people and pets you love,” says Martz. The SHERPA Bag makes this a reality.

Martz provides tips on how to get your four-legged family member accustomed to traveling whether it be by car, train, foot, or plane! Read more

Gayle Martz

IT’S OUT OF THE BAG: Set Your Entrepreneurial Spirit Free

Set Your Entrepreneurial Spirit Free

While offices are opening back up, many employees don’t want to return after experiencing (and loving) a flexible work schedule for the last eighteen months. In a recent survey highlighted in a Fortune article, 2,700 office workers across nine countries were polled and more than a third would quit their job if they were forced to go back into the office full time. What does this mean? “To me, the eternal optimist, this spells opportunity, specifically for the would-be entrepreneur who wants to build a home-based business and is willing to do the hard work necessary to turn it into something wildly successful,” says Gayle Martz, an entrepreneur and author of IT’S IN THE BAG, a business book that outlines how she started a multi-million dollar business from nothing. Martz built the Sherpa Pet Trading Company into a major international business and the name SHERPA into a recognizable global brand at a time when she had virtually no home, no money, and was out of a job as an airline hostess.

If you are entrepreneurial-minded, Martz offers advice that could help you start that business in her book IT’S IN THE BAG. While she doesn’t have an MBA, she did survive and thrive in the pet industry for over thirty years. “I began at the bottom, was knocked around, and kept on climbing the mountain until I achieved success. Believe me, if I could do it, so can you—and if you have a home, you may be starting with more than I did!” says Martz. Read more

Gayle Martz

The Value of A Few Good Friends

A few good friendsGayle Martz’s latest book, IT’S IN THE BAG, is the gift that keeps on giving. While it is can be categorized as an entrepreneurial how-to book, if you look a little closer, Martz’s book is packed full of truth and hard-earned wisdom for life. One topic Martz shines a light on is friendship, specifically the importance of having a “spiritual soulmate,” or at least one genuine, close friend with whom to share your hopes, fears, and dreams. Experts agree, there are real benefits to having a few good friends. Martz, author, entrepreneur, and pet-travel advocate, seems to intuitively know these wise truths and shares them in her latest book which is also available on audiobook. Here’s why less is more when it comes to friendship.

Less is More

An article for outlines the research on friendship from the 1990s by Robin Dunbar, which is still widely accepted today. The research states that people are capable of knowing and maintaining a basic level of connection with 150 people. Beyond 150, social networks seem to break down. Of those 150 people, three to five are close friends or family. Three to five! Contrary to what social media leads us to believe, our ability for social connection is limited, and less really is more. It is important to identify those few good friends and invest your time and hearts with them, strengthening those relationships for a better quality of life much like Martz proposes in her book. Read more

Gayle Martz

Three Tips for a Better Road Trip

three tips

All your bags are packed. You’re ready to go. But chances are you’re not leaving on a jet plane. According to a Travel and Leisure, the overwhelming majority of people traveling for the Fourth of July weekend, which is over 47 million Americans, will be hitting the road in their car. While road trips can be fun and full of adventure, you don’t want to channel your inner eight-year-old self constantly asking, “Are we there yet?” Below are three tips to help make your upcoming road trip more fun and enjoyable.

Pet Priority

If you’re traveling with a pet, the car ride can be prolonged if your pet is an unhappy passenger, causing you to stop more times than usual. It is important for pets to be secured in a pet carrier, like the popular and highly recommended SHERPA Bag®, while in the car. Before your trip, leave the carrier out with your pet’s favorite toy or treat inside. Encourage your pet to go in and out of it so they feel more comfortable. This will help relieve the anxiety your pet will have when you travel and hopefully get you to your destination quicker! Read more