Gayle Martz

Meet Chaser, who might just be the smartest dog in the world.

Gayle Martz

Gayle appears on the Women CEO in Reflection Podcast

Gayle Martz

World’s ugliest dog contest – but they are really beautiful

Gayle Martz

Gayle Martz On Five Things You Need To Build A Trusted And Beloved Brand

Public relations is important because it will get your brand and products into the media. This helps with attracting customers to inquire about your products. I remember when I was contacted by Bloomingdales to have The SHERPA Bag included in their catalog. It was a major win for the brand.

gayle martzAs part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Gayle Martz.
Gayle Martz is an inventor, animal advocate, business executive, photographer and author who has worked with the world’s leading brands on designing, manufacturing and marketing.

Gayle invented the iconic SHERPA bag and is founder of The SHERPA Pet Trading Company — creating the soft-sided pet carrier category. She grew the company, which she started from scratch, into a multimillion-dollar enterprise with products still sold globally. Now, she continues to advocate for a world that responsibly welcomes pets wherever their humans go and advises companies and government agencies on pet-friendly policies, just like she did with American Airlines when she first revolutionized pet travel.

Gayle provides her expertise to legislators and leaders of brand name companies in the travel, hospitality, media and fashion industries (has worked on campaigns for Lanvin, Valentino, and Godiva Chocolate), and, of course, key influencers throughout the dog and cat world. She is the author of No Pet Left Behind: The Sherpa Guide for Traveling with Your Best Friend and It’s In The Bag: How to turn a passion into a new business. Gayle has been featured on CNN, CNBC, FOX, The New York Times, and numerous other television, radio, print and online organizations. She is also the recipient of Avon’s Women of Enterprise award.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Love brought me here. I had a dog named SHERPA and wanted her to be with me everywhere I went, and I knew I couldn’t be the only pet owner who felt this way. The love people have for their dogs and cats is so strong and most have a desire to be with them. Just look at all the media surrounding employees petitioning for their pets to go to work with them when they had to return back to the office after quarantine! Read more

Gayle Martz

Snoopy’s Doppelganger

Check out a real life Snoopy!

Gayle Martz

Meet the world’s smallest dog, Pearl.

Meet Pearl, who is only 3.59 inches tall and weighs in at 1.2 pounds. Good things do come in small packages.

Gayle Martz

Henry the Hero Dog

Henry the hero dog was credited with saving the life of a baby girl. Watch the heartwarming story.

Gayle Martz

A Fortunate Poodle Indeed

Dea the poodleI am such a fortunate poodle. My Alison has given me a new Shera Bag to snuggle in. Whenever my Alison and I take a trip together, I am always in a Sherpa Bag feeling so safe and comfy but now, my Alison keeps the bag out in our home so I can snuggle in it whenever I want, not just on trips! That means I don’t have to hide or burrow under the couch or the bed because I can feel just as safe inside my Sherpa Bag. No matter if there’s a scary thunder storm, I know I will feel sheltered and secure in my Sherpa. It makes me feel special and I know I am a special poodle­ — not wanting to boast, but I am the star of my Alison’s new memoir, Walking Alison: A Poodle’s Mostly True Story of Helping Her Human Navigate Life. Yes, moi, the star because her story is told from my point of view. It should be out in the fall so there is plenty of time to snooze in my Sherpa Bag and get my poodle beauty sleep.

Check out Alison’s website and her first book, A Place Called Grace here.

Gayle Martz

Huskies Gone Wild!

True, good things com in small packages, but great things come in large ones!

Gayle Martz

Go, Koko, Go!

Good things come in small packages, and apparently fast ones as well.