Gayle Martz

Too Old for a Pet? Think Again.

From an article on SilverDisobedience.Rocks

Gayle Martz with pet dogI hear it all the time: “I am too old to get a pet.”  And every time I hear it, my response is always the same. Nobody is too old to experience the love and joy a pet brings to your life. My first pet, SHERPA, was a Lhasa Apso that I adopted when I was in my 30s. The first time I held her, I felt warmth in my heart and a loving connection. At that moment, I did not know how much I would rely on SHERPA for more solace than I could ever imagine. Shortly after getting SHERPA, my fiancé passed away and my life was turned upside down. My only consolation was SHERPA’s unconditional love. It was then that I fully understood how beneficial pets are to humans and I have never been without one since. Now, my two dogs, KoKo and KARTU, make life even better by not only the love they give me but also the health benefits I gain by just having them around!

Happy Heart

Finding out that my fiancé’s death was a result of a massive heart attack caused me to become even more conscious of heart health. I have always embraced a healthy diet and regularly exercised —in fact, my first job was working at Jack LaLanne’s, the first exercise fitness club—and I am very aware that as we age, our chances of having heart disease or a heart attack increases. But did you know that owning a pet, especially a dog, may help keep your heart healthy according to a Mayo Clinic study? One researcher involved with the study said, “In general, people who owned any pet were more likely to report more physical activity, better diet, and blood sugar at ideal level. The greatest benefits from having a pet were for those who owned a dog, independent of their age, sex and education level.” KoKo and KARTU don’t even realize they could be as helpful as my yoga practice and nutritious meals are in keeping my heart healthy… but I do! And now so do you! Read more

Gayle Martz

Four Things I Wish Someone Told Me Before Starting a Business

From an article on

gayle martz

Starting a business is not always exactly how one might imagine it to be. Many aspiring entrepreneurs have expectations, but are they realistic? According to an Entrepreneur article, 24 million Americans wanted to become their own boss by 2021. But do they know exactly what that entails? The short answer: no.  For many, according to the article, expectations don’t always live up to reality – stress levels may go up (not down as many seem to think if they’re running the show), financial risks could be greater, and improvement of quality of life is not a guarantee. Given this, would-be entrepreneurs should know that it takes a special person who is passionate and prepared for all the possibilities.

One entrepreneur, Gayle Martz, is a perfect example of someone who was cut out for entrepreneurialism. Gayle is the founder of The SHERPA Pet Trading Company, where she single-handedly designed, manufactured and marketed the iconic SHERPA Bag® you see everywhere. Her hard work and determination resulted in a pet carrier purchased by millions for their dogs, cats and other animal companions, and it continues to be THE top-selling, prize-winning, globally-popular soft-sided pet carrier.

While it was not always easy, Martz says it was worth it. But she learned a lot throughout her business career. As Gayle recently shared in her interview with Thrive Global, here are four things she wishes someone told her before she started her business:

  1. Always consult a reputable attorney before you sign anything!

In her book, “It’s in the Bag,” Gayle reflects on the document she signed without having her attorney look at it first. Looking back, she was rushed into signing papers and notes that any business matter should never be rushed. Not taking the crucial time to consult her attorney cost her a lot and she preaches that all entrepreneurs get a good attorney that they can trust. “It is a necessity and an investment that will help along the way and save money down the road,” says Martz. Read more

Gayle Martz

Four Ways to Shower Your Dog with Love

Shower your dog with love. Dog being petted.

Our dogs are often some of the greatest loves of our lives. They’re always there for us, comforting us on a bad day, always happy to see us. No matter what, our dogs love us. They are the true embodiment of unconditional love. So, why not show your furry friend some love right back? Here are four fun ways to shower your fur-babies with the love they deserve.

Spend time together outdoors. It is undeniable that dogs, and really all animals, love to be outside. Go for walks, jogs, have a picnic, or even just lay in the sunshine on a nice day with your pet. Fresh air and time in nature is good for the physical and mental well-being for you and your pet. An article published by Animal Wellness Magazine states that spending time outdoors helps prevent anxiety, depression, and boredom in animals, and it does the same for us. Time outdoors increases physical activity and overall health for you and your pet. Read more

Gayle Martz

Four Business Lessons for Entrepreneurs

Gayle Martz with her fur babyEverybody has a story. Gayle Martz is hopeful that her story will be one that people thinking about going into the business world can relate to, be inspired by and motivated from. Gayle came back from the brink of tragedy (she opens up about losing her fiancé, job, and home in her latest book IT’S IN THE BAG) and built a business from rock bottom. Gayle is the founder and former CEO/President of the Sherpa Pet Trading Company for more than two decades where she not only created the first soft-sided pet carrier officially approved by major airlines (The SHERPA Bag ®) but also made pet travel possible – and common! It is because of Gayle’s advocacy as a former flight attendant and pet lover that dogs and cats can travel in the passenger cabin on airlines.

Gayle admits that when she first ventured into the business world, it felt as if she entered a new universe, one filled with many, continuous challenges that she experienced over the twelve-year period from 1990-2002 as she turned SHERPA into a multi-million-dollar business. These challenges created difficult and rewarding experiences that shaped her as an entrepreneur and allowed her to take away important lessons that she shares with readers in her book IT’S IN THE BAG. Her top tips include: Read more

Gayle Martz

Happy Valentine’s Day

Always being with the ones you love, two and four footed.

Happy Valentines Day from Gayle and her two doggies

Lots of Love & Light,

Gayle Martz

Life Crafting: Find Your Purpose and Makeover Your Life

life craftingIn her latest book, IT’S IN THE BAG, Gayle Martz, entrepreneur, pet-travel advocate, and lover of animals, refers to her raison d’être, or her reason for existing, which she found through applying her passion for both animals and travel to every aspect of her life. We all need a raison d’être, a true purpose, to be whole in mind, body, and spirit. Living a life rooted in purpose is linked to strong mental health, physical well-being, and even longevity. According to an article published by Frontiers in Psychology, having a strong sense of purpose helps reduce stress, depression, and anxiety. It has also been found to be “related to a decrease in mortality across all ages,” according to XX. Further, research published in the journal Health Psychology, also suggests that people with a strong sense of purpose make healthier choices. People living with purpose are happier, healthier, less stressed, and live longer. It’s kind of a big deal!

An article for Greater Good in Action, a resource offering science-based practices for a meaningful life published by the University of California at Berkeley, outlines how to practice life crafting. Here is the gist: Read more

Gayle Martz

BETTY WHITE a Treasure in the world and now in Heaven.

Betty White RIPI am so very grateful for having met and been with the iconic Betty White who was always extremely fabulous in everything and anything she did which was always done above and beyond. She was the Best and we will always miss and love the true person she really was. Caring, Giving, Loving to the 4 legged and 2 legged beings in the world. A fascinating fact about Betty is that she is an ‘honorary’ Royal Rosarian – knighted in 1973 in Portland, Oregon at their fabulous rose garden.

Betty White RIP

It’s my honor to share with you (see below) a letter sent to me back in 1996 after I sent her some SHERPA bags for her fur babies. I met with her and sent the gift afterwards. She was truly appreciative and took the time to write back and tell me so and keep in touch after. I can honestly say I was in awe of this remarkable human being.

Here she is with Panda (the dog).  I imagine a swarm of pets running to meet her in heaven and her flashing that signature smile. You meant more to the world (and the animals in it) then you will ever know. Rest in peace my dear friend.

Betty White and Gayle Martz

Read more

Gayle Martz

The Best Holiday Gifts of 2021 for Dogs and Dog Lovers

Looking for a last minute gift for your dog (or cat!)? Check out “The Best Holiday Gifts of 2021 for Dogs and Dog Lovers” via @BringFido. 30 years later & I’m still proud of my #SHERPA Bag and hard work to allow pets to travel with us wherever we go.

The Best Holiday Gifts of 2021 for Dogs and Dog Lovers

best holiday gifts for pets

On the 8th day of Christmas, Fido gave to me … a slobbery wet kiss and a toppled Christmas tree! “Santa Paws” has made his list and he’s checking it twice, which shouldn’t be a problem if your pup has been nice. Reward your furry elf with one of these holiday-themed gifts.

1. Sherpa Original Airline Approved Pet Carrier

Gayle Martz, a former flight attendant, isn’t just the person behind the Sherpa bag. She’s also responsible for petitioning major airlines to allow dogs to travel alongside their owners in aircraft cabins around the world. The first officially approved pet carrier has evolved over the years to match changes in airline protocols, but the essence of the product remains the same: an affordable and durable soft-sided carrier to transport dogs safely. This Sherpa Delta Airline-Approved Dog & Cat Carrier Bag is a great gift for any pooch looking to scratch his travel itch and travel in style. Your best friend can fly by your side in the original soft carrier or even cruise in the car with you, safe in the knowledge that he’ll be protected if you hit any speed bumps along the way.

2. BarkBox Home Alone

BarkBox, one of the best subscription services for dogs, pays homage to a classic Christmas movie with this limited edition festive offering inspired by the classic caper, Home Alone. The bumper box contains a variety of toys based on Kevin’s unfortunate Christmas abandonment, including the Oh-Kay Van, Marv, Harry, Kevin’s paint can, and Buzz’s tarantula. Your pooch doesn’t need to “eat junk and watch rubbish” with his bag of Marv! Duck! Treats in the box. If you sign up for a monthly subscription now, you’ll enjoy a reduced rate, plus offers like a double box first month. Each month, Fido receives a totally unique and customizable box with a different awesome theme.

See the entire list at

Gayle Martz

Learning to Pivot

learn to pivot

“When life changes, you must change.” Simple yet wise advice from Gayle Martz, entrepreneur and author of IT’S IN THE BAG, a memoir of entrepreneurial perseverance and success. Martz’s advice sounds simple at first, but how many of us are frustrated about changes that are forced upon us in life? We often resist instead of pivot, missing out on new opportunities that come with change. Martz has been forced to pivot many times throughout her life, and she’ll be the first to tell you that is what pushed her to greatness. She lost her job, her fiancé, and moved out of her home all within a short period of time. She was forced to start over, and out of that loss and drastic life-change came a million-dollar entrepreneurial career and an unshakable sense of purpose. When we cling to what was, we feel resentful and out of control. Instead, we must learn to pivot, turning to face our new normal and taking back our control.

Here are a few ways you can pivot when life suddenly changes directions. Read more

Gayle Martz

Rock Bottom? How to Get to the Top in Business.

rock bottom

What do you do when you hit rock bottom? If you’re Gayle Martz, author of IT’S IN THE BAG, you use it as foundation to propel yourself to the top. Martz openly shares her entrepreneurial struggle to turn an idea into a multi-million-dollar business at a time when she had just lost her fiancé, job, and home. “This period of my life was rough, but in retrospect I can see that it was fundamental in making me the kind of person who is able to rise above, create a business from nothing, and move forward,” says Martz. Starting a business is not easy and the truth is businesses do fail. Which is why it is important to learn from other people’s experiences (and mistakes). Martz is the founder and former CEO of The SHERPA Pet Trading Company, where she designed, manufactured, and marketed the iconic SHERPA Bag. While she ultimately had a very successful career, it didn’t come without failures, which she discusses in her book in hopes of helping those who might be interested in starting a business of their own or inspiring those currently struggling as an entrepreneur.

While Martz’ book is chock full of valuable information, she shares three tips to help people who might be struggling. Read more